Marketing plan for an animation series

1 Know your audience

It is very useful to interview your clients to determine who their ideal Customers are vs their Consumers. Try and determine the current turnover so that you can create forecasts with your client to work out your reach with the intensity of the campaign. Be it drip or aggressive, this will determine the frequency and type of platforms to consider to amplify your clients brand presence.

2 Analyze your competitors

For animation this will help to work out which distribution channels to scan so as to determine the type of target audience that switches onto the channel. This will help to determine where and how often to place advertising slots to promote your animation as well as to determine the tonality with which animation frames to promote.

3 Set your goals

Being SMART with your goals will help the team to review the weekly messages that need to be created to drive the promotion campaign. The nuggets with key messages will come from the review sessions with the animators and copyrighters as they review the work that has been done consistently.

4 Plan your strategies

The weekly review sessions with the animators and copyrighters will help to determine the promotional elements that are created. The content for the website with trailer is also going to assist with the messaging for social media.

5 Track your metrics

The level of engagement and interaction will help to determine the momentum of the campaign. Begin with survey designed promotional boards which reward and probe the audience with questions that test their understanding of the campaign. Close off with testimonial boards to determine how many people engaged by liking and re sharing the last “Thank You” phase of the campaign.

6 Here’s what else to consider

Every campaign has a beginning, middle and thank you. Ensure that a framework is determined around these 3 phases for consistency.