Good UX writing improves the user experience.

It makes flows simpler, actions clearer, and choices easier. It reduces complexity and lets people do what they want. It makes sure nobody gets lost or confused or frustrated.

https://uxdesign.cc/this-is-good-ux-writing-10c4b956a6c3

One search bar just says “search.” The other gives a suggestion and says, “Try ‘action movies.’” — Adding specificity helps people know what to search.

Good UX writing tells the truth.

It explains and clarifies without trying to mislead or hide information. It writes with the appropriate level of urgency. If it doesn’t know the answer, it doesn’t make one up.

One e-commerce listing shouts “Selling out fast!” The other says simply, “17 pairs available.” — False urgency is deceptive and disrespectful.

Good UX writing includes everybody.

It respects different genders, ethnicities, abilities, sexual orientations, and backgrounds without judgement or discrimination. It considers screen readers and alt-text.

Good UX writing says the right thing at the right time.

It tells people what they need to know, paying attention to context, intent, and emotion. It puts the most important information first. It cuts what it can and simplifies the rest.

One screen shows a complicated order number and a link to more details. The other says the name of the item and delivery date — Nobody remembers order numbers. Everybody wants to know when their packages will arrive.

Good UX writing serves a functional purpose.

It does more than “balance out” a design. It guides and explains. It enhances structure and adds personality. It exists because the interface would be worse without it.

Good UX writing is sometimes no writing at all.

It goes away when it’s not needed.

Images of interfaces without words: a calendar, a clock, and a calculator. — A calculator shouldn’t have a welcome message.

Good UX writing stays consistent.

It follows a messaging framework and writes with a core set of vocabulary. It sometimes changes its tone, but it always sounds like the same brand voice. It has predictable patterns and structure.

Does your product use playful language and lots of emojis? Keep it that way across every screen.

Good UX writing is good writing.

It uses the same tools and techniques as all writing, including diction, syntax, grammar, point of view, punctuation, rhythm, and style. It understands which rules to follow and why. It breaks those rules when it has a good reason.